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房地产板块走势低迷 两股跌停
腾讯报盘腾讯财经[微博]
14:23我要分享 0
阳光股份(000608)
查看该股行情编者按：“如果银行不改变，我们就改变银行”，这是三年前马云说的话，当时被人们认为是阿里的虚张声势、自作多情。但是，如今阿里、百度、腾讯、京东这些“门口的野蛮人”已经撬开了银行的一道缺口。查看四大行的2014年年报，我们可以发现银行业发力互联网金融已经见
相关公司股票走势
建设银行6.49+0.111.72%
中国银行4.56+0.071.56%
工商银行5.10+0.071.39%
效。实际上，银行的改变已经开始。
　　农行电子商务交易金额达到1.3万亿元；建行小微企业网货余额1.14万亿元；工行个人网银客户数量突破1.8亿户
　　本报记者 李 冰
　　朝气蓬勃的互联网金融让各行各业重新审视自己，以往“高大上”的银行业不得不放下身段。那么，去年银行依托互联网的各项业务发生了怎样的变化？四大行的年报为此勾勒了一幅生动的画面。
　　在国有四大行公布的2014年年报中，工行、建行、农行、中行分别实现净利润2762.86亿元、2282.47亿元、1795.1亿元、1771.98亿元。其中，农行、建行、工行利润增速几乎仅是2013年的一半，在不良率方面各家银行都出现了齐升局面。
　　中投顾问金融行业研究员霍肖桦在接受《证券日报》记者采访时表示：“各家银行净利润齐跌与2014年互联网金融的飞速发展有一定的关系，互联网金融如"宝宝军团"、P2P、众筹等不断分食银行传统"蛋糕"，分流银行存款，降低银行渠道投资理财产品的销售能力，众筹项目提高资金使用效率，降低对传统银行的依赖等，均瓜了分银行原有业务，降低银行利润。另一方面，宏观经济承压，对银行业也有冲击。”
　　互联网金融的繁盛对银行而言则是残酷的市场竞争。在互联网金融浪潮的冲击下，银行不得不寻求转变。
　　不过，从2014年年报中不难看出，各家银行都已开始加速布局互联网金融各项业务，中国银行的年报甚至出现了“狠”的字眼，以表明与互联网金融融合的决心，“狠抓基础工作，加快网络金融生态布局，强化移动支付提升渠道综合效能。”中行手机银行客户数同比大增459.07%，农行电子商务交易额达1.3万亿元，中行对网点替代率达到84.70%。各银行发力电子商务与、手机银行、网上银行及中小微企业贷款业务，均初见成效。
　　电子商务抢客忙：
　　农行成交额拔头筹
　　在四家银行年报中，本报记者看到各家银行都在积极拥抱互联网，且深化互联网应用技术。
　　农行在年报中提到，创新推广“e商管家”，开创银行电子商务平台深度融合企业经营管理流程的先河。截至2014年末，特约商户总数达11108户，电子商务全年交易金额达到1.3万亿元，较上年增长57.0%。
　　中国银行年报则表示，将大力推进信息科技建设和网络金融发展，将加快打造网络金融服务新模式。2014年，电子渠道客户活跃度提升，金额交易迁移率达70.71%，比去年提高5.6个百分点，网商新增交易量也突破1.1万亿元。
　　建行年报显示，在2014年深化互联网新技术应用，营销发卡覆盖手机、微信、pad、二维码等电子渠道；利用微信互动营销活动，吸引参与人数超过1亿人次；业内首推龙卡电子支付钱包，实现跨境互联网消费“一键式支付”；推出持卡人专属移动客户端“掌上龙卡”APP，首批上线特惠商户近万家，目前已经覆盖上百个城市。与此同时，建行“善融商务”电子商务平台实现交易额 462.79 亿元，年末活跃商户达 1.45 万户。
　　工行也表示，正在积极探索互联网，此前工行发布了互联网金融品牌(e-ICBC)，三大平台和产品线战略布局谋定，三大产品线分别为支付、融资、投资理财。“融e购”开业一年，交易额突破700亿元，跻身国内电商前列。支付方面,“e支付”用户超过4100万客户，全年交易规模超500亿元。
　　手机银行揽客忙：
　　中行交易额同比增459.07%
　　不仅如此，四大银行在手机银行领域也增长迅速。
　　建行推出新版手机银行客户端，截止到2014 年末，手机银行客户数达到14679 万户，较上年增长25.98%；交易额7.38万亿元，增长101.35%；交易量30.42亿笔，增长155.10%。短信金融客户达到24320 万户，较上年增长21.93%。微信银行客户数达1400万户，其中，关注并绑定账户的客户数达873万户。
　　农行在2014年率先推出实用型支付产品和多层次认证体系，支持多元化客户的不同的便捷支付需求，并在部分地区实现了手机SIM卡的绑定银行账户支付功能。上线移动商城，推出了电影票、游戏、家居、汽车等丰富多彩的生活服务。推出微信银行，增加社交沟通渠道，促进客户与银行新型银客关系的形成。截至2014年末，掌上银行用户总数达1.11亿户，全年交易额达5.49万亿元，同比增长254.19%。掌上银行短信客户达到2.59亿户，年消息发送量127.87亿条。
　　工行则推出线上POS收银台产品，新增手机银行和开放式网站缴费渠道，方便客户在网络上完成小额支付。与此同时融资产品也新增手机银行办理渠道，丰富手机银行移动生活应用场景，引入租车、医疗等新兴应用。2014年末，手机银行客户数量比上年末增长33.6%，手机银行客户达1.5亿户。不过，其年报并未披露手机银行具体交易金额。
　　2014年，中行在加强移动金融战略布局中推出了iPad版企业网银客户端和企业手机银行客户端，投产Windows PC版个人网银客户端和iPad版私人银行客户端。并且拓展新兴渠道，微信银行完成七次快速升级迭代。在过去的2014年中行手机银行客户数达6460万户，同比增长23.93%；交易金额为20548.17亿元，同比增长459.07%
　　网上银行蚕食忙：
　　中行对网点替代率达84.70%
　　除此之外，各家银行在网上银行方面也表现不俗。
　　年报显示，建行在电子银行和自助渠道账务性交易量占比提高至88.03%。电子银行业务收入64.07亿元，增幅11.62%。在网上银行方面；个人网上银行客户数17869万户，较上年增长19.12%；交易额39.60万亿元，较上年增长21.76%；交易量62.49亿笔，增长19.80%。企业网上银行客户330万户，增长18.15%；交易额128.8万亿元，增长23.53%；交易量23亿笔，增长18.34%。
　　与此同时，农行电子银行业务收入73.79亿元，较上年增加8.15亿元，增长12.4%，截至2014年末，该行各类电子银行客户总量达6.43亿户，当年新增1.31亿户，较上年末增长了25.6%；网上银行业务方面，截至 2014 年末，个人网银客户总数达1.35亿户，全年交易额达98万亿元；企业网银客户数达319万户，全年交易额达77万亿元。
　　中行网上银行个人网银客户数11249.49万户，同比增长11.30%；交易金额为亿元，同比增长34.95%。同时，电子银行活跃度和忠诚度持续提升，电子渠道交易额快速增长，2014年电子渠道交易金额达到135.8万亿元，同比增长23%，电子渠道对网点业务的替代率达到84.70%。
　　工行年报则显示，目前本行超过86%的业务量是通过以网上银行为主题的电子渠道完成的。电子银行客户数达4.6亿户，电子银行交易额突破400万亿元。2014年末，个人网银客户数量突破1.8亿户。
　　大数据网贷觊觎忙：
　　农行个人网贷放款增219%
　　自2013年以来，阿里金融频出大手笔及P2P网贷平台的迅猛增长，实实在在地触痛了传统金融业的神经。为了应对其冲击，银行在贷款领域的思路也悄然发生着变化，多家银行开始推出线上贷款业务。
　　建行年报披露，2014 年末，按照2011 年工业和信息化部等四部门联合下发的中小企业划型标准和银监会最新监管要求，小微企业贷款余额11429.28 亿元，较上年新增1534.68 亿元，增幅15.51%；授信客户数249737户，新增17776户。
　　农行也持续改进小微金融和消费金融服务，新增小微企业贷款1616.19亿元，增速连续6年高于全行平均水平；除此之外农行在个人贷款业务方面表现不俗。年报显示，全年通过个人网上贷款平台申请的个人贷款业务笔数达49.2万笔，累积发放贷款1038亿元，分别较上年增长249%和219%，
　　工行中小微企业贷款余额45254.44亿元，其中中型企业贷款余额28039.04亿元，小微企业贷款余额17215.40亿元。融资方面，小额“e贷”余额达1527亿元。
　　中行在小微企业贷款方面表现也不错。中行年报显示 “中银易商报关即时通”业务连续 8年同业第一，市场份额为35.49%。创新网络融资模式，推广“网络通宝”服务，并运用大数据分析技术为小微客户提供快捷、高效的线上循环信贷 降低小微企业融资成本。2014年“网络通宝”发放贷款1.772.93亿元。
　　从四家银行的整个互联网金融布局来看，霍肖桦认为：“目前工行在布局互联网金融方面占据上风。前不久工行发布互联网金融品牌"e-ICBC"，提出发力搭建"电商、即时通讯、直销银行"三大平台，同时推出"支付、融资、投资理财"三大产品线，可见工行互联网金融战略清晰，平台搭建完善，未来或将走在银行系互联网金融前列。” (来源：证券日报)
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9楼&（已顶）&&&&&&回复时间：&12:14
获得回帖幸运奖：65金币
你们有什么好项目推荐吗？我现在做的项目太少了
租客：yudj12**
签到：164 天
能力：初中三年级等级：
活跃：较强
10楼&（已顶）&&&&&&回复时间：&13:6
获得回帖幸运奖：14金币
好帖，顶一下。
租客：w014b1**
签到：497 天
能力：初中三年级等级：
活跃：较强
37楼&（已顶）&&&&&&回复时间：&0:22
每天上非凡网报到，学习，赚钱还是要的。
租客：x13854bc**
签到：589 天
能力：初中三年级等级：
活跃：较强
188楼&（已顶）&&&&&&回复时间：&23:1
收到钱，好评，现在讲信用的网站很少，骗子太多了。
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防灌水验证码：Global Chinese Affiliate Network - China, Hong Kong, Taiwan, Asia
What websites can become a Publisher website of ChineseAN?
ChineseAN welcomes websites of any size, whether they are commercial or personal in nature. The Publisher needs to have the right to operate the website. As our network is based in Greater China, we require our Publisher websites not to violate the relevant laws in the following regions: Hong Kong and China (PRC). We cannot admit websites that contains obscene.
Is there any fee to join the ChineseAN network?
It is absolutely free. Signing up and using any service of the network is free. Publishers, or website owners, will receive commission but will not need to pay any fee.
How long will it take to confirm my application for becoming a Publisher?
You can become a Publisher right after you sign up. This does not require any approval process. You will receive a confirmation email immediately after you complete the sign-up process.
How long will it take to approve a website?
ChineseAN will approve a website in 2 business days and will notify the Publisher by email. The Publisher can view the latest status of the submission under the “Website Management” interface.
If a website stays in “Pending” status for a much longer period, this may imply that there is no suitable ad program for this website for the moment.
How long will it take for an application for joining a Program to get approved?
The time needed for the approval of such an application to a Program varies from Program to Program. First, it depends on whether the Program has opted for Automatic Approval, which means that no manual process will be involved. It will just take less than a minute to receive the confirmation. Other Programs which are set for Manual Approval need to go through the Advertiser. The time taken by different Advertisers varies from 1 day to 2 weeks.
Some Advertisers may not reject websites right away during their screening process, to make open the option of accepting the website in the future.
So if the status remains as “Pending” for over 2 weeks, the chance for it to get approved for a Program is relatively low but there is still a chance for it to get approved in the future.
What should be filled in for “Daily Unique Visitors” during website registration?
“Daily Unique Visitors” is the average number of visitors who visit a website in a day, without counting the same natural person twice for repeat visits or opening of multiple pages.
Normally, this data can be available from website statistical tools in the market.
If you do not have accurate data, please fill in a rough estimate.
What ad formats are supported by ChineseAN?
ChineseAN offer a number of advanced ad display formats:
T-Box with automated update and optimization functionality (Please refer to specific Q&A below)
Crazy Ad, a ad format with special zoom-in and enlargement effect (Please refer to specific Q&A below)
Basic ad formats (such as GIF, JPG and Flash banners, text links, etc)
Link Generator (a generator of URL which links to specific landing page of a particular
it allows much flexibility with the format of the creative)
Other resources (e.g. high-resolution images, advertorial copies)
All the above tools can be downloaded from ChineseAN platform.
Different Programs may have different restrictions on the means and channels of promotions.
Publishers are advised to pick the appropriate means and tools according to the requirement of the particular program.
For example, some Program just accept banners (including T-Box and Crazy Ad) but do not allow text links and link generator.
How can Publishers learn about latest information of promotion programs?
Latest information of promotion programs can be found on ChineseAN frontpage and Publisher's frontpage. As the information is updated daily, it is advised Publishers sign into ChineseAN website frequently. Also, we will use emails to send news to Publishers from time to time so that they won't miss any opportunities.
What is T-Box?
T-Box is an ad code which updates banners automatically. “T” stands for “Target”, which represents the advanced targeting technology being used. Once the Publisher copy and paste the T-Box code onto the webpage, T-Box will automatically select the most suitable portfolio of programs for the tr it will also automatically use the most up-to-date banners for each program. So T-Box is a tool that helps Publishers to get the best results and the most commissions, with the least effort.
How to set up T-Box?
Please following the following simple steps for setting up T-Box:
1. Click on the “Programs” tab, and at the “Create T-Box section”, select the size of the T-Box you need to fit into the space on your webpage.
2. Fill in the basic information for the T-Box on the “Create T-Box” page. The Name of the T-Box is for reference by the Publisher only. Choosing an easy-to-remember name will help to differentiate among various T-Boxes.
3. After successfully creating the T-Box, please get the code of the T-Box from the “Manage T-Box” Page. Please copy and paste the code of the T-Box you're your webpage, as in the case of normal ad codes. The setup is completed once you see a banner is being displayed at the designated ad spot on your webpage.
Can I use the same T-Box on more than one webpage?
The same T-Box, or the same code, can be used on various pages under the same website domain. However, different T-Box codes must be used for different websites. Different pages of the same website may contain very different content. By using different T-Box codes for them, each will be able to display ads for programs that best fit each page. T-Box will be able to give better results.
Why does the T-Box (or Crazy Ad) on my website shows only the Ad for ChineseAN?
An ad will only appear in a T-Box only if your website has applied to the Program and the application has been approved.
The latest ad creative of that Program will be used and updated.
If the T-Box on a website shows only an ad about ChineseAN, the reason is probably that the website has not successfully joined any Program or previous Programs have expired.
Another reason is that the region you are in is not suitable for the Program you have applied.
You can choose to skip the process of picking Programs individually by choosing to use our automated function to “join suitable programs automatically”.
Please refer to separate Q&A below.
What is Crazy Ad?
Crazy Ad is an innovative ad format created by ChineseAN.
The banner enlarges upon mouse-over to create a larger-than-life impact.
As ChineseAN Publishers, you may obtain a line of codes from ChineseAN platform and paste it onto your websites.
In just a few minutes, you can achieve the same kind of effect as you sometimes see on big portals.
How to implement Crazy Ad?
Please follow the following simple steps to implement Crazy Ad:
1. Go to “Programs > Creative Management”.
You will find a section Create New Crazy Ad where you can select the ad format you want.
You can use preview to understand about how the ad will eventually be displayed.
2. Press “Create” link, and get the codes on the next page.
Insert the codes onto your website as if they are codes of normal ad banners.
The implementation is successful if you see the banner on your website.
How should I select Programs?
Different Programs are suitable for different websites.
Publishers may make use of the “Filter Options” on the “Program Search” page to classify programs by “Region”, etc.
How to make ad serving fully automated?
If you want ChineseAN intelligence system to pick suitable ads for you and to save time on managing your ad, you only need to do 2 settings:
1. Set your website to join Programs automatically: When you register your website, choose “Yes” under “Do you want your website to join suitable programs automatically?”.
If you have already registered your website, you may still go to the “Website” interface to make the change with the option “Automatically Join Program”.
2. Place a T-Box onto your website: Create a T-Box and choose “All Suitable Programs” under its “Program Options”.
You only need to place the T-Box codes onto your website, ad will automatically be served.
For more details on the setup of T-Box, please refer to the specific Q&A.
How can I learn about my results and commissions?
ChineseAN provides advanced reporting features. On the Publisher frontpage, you can look at a summary of every aspect of your results. They include the results and commission of the past week, commission that can be withdrawn, etc. Charts are also used to help you visualize the results. More details can be found under “Reports” in various reporting interfaces that present results according to dates, Programs, etc. In the “Event Details” interface, you can look at the exact detail of each individual event, such as transaction time, amount and referral link.
Why are some events not being approved?
ChineseAN will display the tracked performance (known as “events”) in the reports.
These events will need to be approved by the Advertiser before they are finally confirmed as “Approved”.
For example, the approval of an event of a CPS Program depends on the payment received for the order shipment.
The CPA event of a registration campaign will wait for the Advertiser to verify the quality of the registration.
All the ratio of approval will be displayed on the “Approval Summary” report.
How can Publisher withdraw the commission earned?
Publisher can withdraw commission, using the “Commission Application” interface under the “Commission” menu, if the balance of the account exceeds the minimum withdrawal level (the level for RMB is RMB100). We will verify the requests submitted by Thursday within the same week and release the commission according to the “Payment Method” chosen by the Publisher. The minimum withdrawal level is there to avoid paying out extraordinarily small amount which would otherwise lead to wastage of administrative charges.
What are the payment methods and currencies supported by ChineseAN? What are the&&&&&respective minimum withdrawal levels?
We support different payment methods to suit different regions. The following table lists the supported currencies, payment methods and minimum withdrawal level for different regions:
When can a Publisher withdraw the earned commission?
We adopt a weekly settlement process. As long as the Publisher's account exceeds the minimum withdrawal level, he or she can request for commission withdrawal at any time. Commission requested on or before Wednesday of each week will be paid out by the weekend (Friday or Saturday). Advertisers usually confirm commission on a monthly cycle. They need to bring up any adjustment needed before the clearance day of each cycle. All commission that has passed through the cycle will be regarded as “Approved” and will be shown in the Publisher's account as pending for withdrawal.
Does withdrawal of commission involve any charge?
No. Withdrawal of commission is absolutely free. ChineseAN will not impose any charge on this.
Do I need to pay tax for commission earned?
ChineseAN will not pay any tax on behalf of any Publisher. We will not deduct any kind of tax from the commission earned. All Publishers will need to report and pay tax according to their domestic requirement.
If the Program is being run in a foreign currency, can the Publisher receive commission in&&&&&his or her local currency?
ChineseAN supports RMB, Hong Kong Dollar and US Dollar for Publishers in different regions. Commission will be calculated for the Publishers according to the region. If the Programs involve other currencies, the commission will be converted to the Publisher's currency according to the current reference foreign exchange rate before it is deposited into the ChineseAN account of the Publisher. The value of the commission will not be changed although the foreign exchange rate may fluctuate with time. The reference foreign exchange rate is fixed based on the market rate at that moment. Please refer to the foreign exchange .
Step-by-step guide on various topics
Detailed instructions on setting up a ChineseAN ad on each particular blog